Fatal Error Internet Companies.Fatal Error Internet Companies'

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With both ends of the Pacific, investors and technical giants are putting billions of dollars in taping India's digital opportunity. To start trying to cash in some parts of this occasion, it is easy to startup, remove size size and simplify misconceptions. Unfortunately, we see startup foldings because they can not adequately monetize nor can the capital move forward.

Fatal Error Internet Companies'

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Perhaps the largest search engine, the biggest e-commerce website, or the most used social networking site, can not raise it in China, or perhaps because many analysts of Wall Street and Silicon Valley have not separated the two countries Have indicated the map, or perhaps because India and China are in the same continent, generally they expect to behave in a similar manner.

The number of users in isolation is not a measure of excitement. We should make a big difference in the per capita income (PCI) factor. Indians earn less than $ 2,000 a year on average, while Chinese earns $ 9,000 and earns 60,000 Indian dollars. Most products sold online with a subscription as a service for video or software, warrant discretionary spending is affordable for people with $ 6,000 and above PCI. There is only a small part of Indians - which is called "India 1" in the investment board - which falls in that bracket. The rest are called India 2 and 3 or next billion users (NBU).

America has a DIY culture; People pay if a service provider is willing to help them save time. Examples include payments for apps that help you get notes, files, and so on. Our cultural nuances play a major role in how we buy and spend. We are offline-first countries with DIFM attitude. We have abundant human capital. Say a pharmacist or travel agent, the services of these maze boys are spent by the business owner. But when an e-commerce or mother-in-law company tries to replicate this neighborhood model, they set high expectations with customers but do not match the price. Once this section becomes saturated, the need to appeal to India 2 and India 3 arises, and thus there are adverse consequences for maintaining the curve.

Businesses that are earning their advertising through advertising have been doing this for centuries. Even Google and Facebook's bread and butter also comes from advertisers. But looking for monetization with digital advertisements, two criteria should be kept in mind for startup. According to the estimates of Dents Edge Network, the entire advertising industry, including TV and print, is around $ 10 billion, of which $ 1.2 billion is digital. According to the 2018 projections of the Interactive Advertising Bureau, the United States digital advertising is $ 88 billion.

If they can get eyes and engagement with your product customers in India or above 1, they will do so. And when your user base is NBU, the opposite is true, whose discretionary income is relatively small. A cab driver who lives in urban India or a peak manages to understand and understand proper English and is an internet-capable smartphone. Still they do not behave because they read it online. This is due to the difference in income and cultural upgradation. Access to the Internet does not mean that it is used in the same way, or they can be monetized equally.

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